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38 comments

raaviiii's picture
raaviiii
39 pencils

hi ivan... i was not aware that there is a room for fake work too...

if this is really done, where is the shadow of greenpeace & the text. & by the way who will read this... s**t use of media...

Bakwaas communication

esotericusername's picture
esotericusername
313 pencils

Given the angle of the sun and the fact that the logo and text appear to be partly transparent, I don't think there would be much of a shadow that would be visible. On top of all that you sound a bit bitter. Try therapy.

ssguixi's picture
ssguixi
215 pencils

talking about shadows. there are shadows on 3rd and 4th light stick.

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

I like it when smart people comment ;)

raverus's picture
raverus
1478 pencils

hahaha, yea he is funny.

anyway, not a good ambient ad ...

hang-the-dj's picture
hang-the-dj
1262 pencils

Shit use of comment space.

This ad is perferct.

ivan's picture
ivan

It looks pretty real to me. :)

Ivan Raszl, admin of AotW

A. J. SMITH's picture
A. J. SMITH
2838 pencils

raavii - who the f"ck are you to say what should and shouldn't go on here?

A real creative is interested in the ideas mate, whether they are real or not.

This one is real btw and its pretty good.

-----------------------------
It's only an ad.

kre8's picture
kre8
989 pencils

cool poster!
nice one ivan.

slim's picture
slim
1047 pencils

Simple, smart. Should do well.
Reminds me a bit of that ad featuring just the axehead with no wooden handle.

Ravilli, I think you're jumping to conclusions a bit there. You're not going to see the greenpeace logo with the sun at that angle.

kalpesh78's picture
kalpesh78
2582 pencils

This is a Great idea. Bang-on target. Thats what matters. a lot of times clients don't understand great communication. ideas should be posted. not great 'released ads'.

ideas....30 minutes nahi toh free.

stepN's picture
stepN
12 pencils

simple and powful
i like it

Beatboxer's picture
Beatboxer
1519 pencils

Works perfectly! And by the way, YES, of course people will read it.

Instead of a regular ad, you have bars. People will look at the headline to see what it's all about, to see why it's not figuring an ad like they are used to see.

Enas's picture
Enas
741 pencils

just a sticker...what is the idea pls some one tel me

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

kre8's picture
kre8
989 pencils

er, no paper.

bzedgar's picture
bzedgar
16 pencils

The idea is "Do it".more than words,talkers.

What the Hell's picture
What the Hell
114 pencils

Again? Whats next? A poster painted on the wall to help saving paper? What about using a projector? Or plastic stickers?

addyhoch10's picture
addyhoch10
2592 pencils

not sure this is less harmful to the environment though...
is it a sticker? or printed on the glass panel?

anyway, very nice idea.

Steviec's picture
Steviec
126 pencils

This was done more effectively in Australia (can't find link) with ads printed on used fax pages
and order forms. Won heaps of awards here. The "use less" looks like "useless".

Bai-ee's picture
Bai-ee
8 pencils

How am I gonna notice that walking/driving by?

I would be thinking to myself, "someones losing revenue on empty transit ad space."

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this ad.

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick "Big" Huges and I approve this ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

Had some work done downstairs Dick?

Teboec's picture
Teboec
38 pencils

Que bueno que esta buena ejecución

postman's picture
postman
951 pencils

This ad is very good. It's saying "We really believe in what we tell you".

Rog's picture
Rog
6094 pencils

Lovely idea, ethic, delivery.

>>>> That's not an ad. THIS is an ad.

Vudu6's picture
Vudu6
81 pencils

This is a great piece. Straight to the point. :)

pedro's picture
pedro
14 pencils
shady jake's picture
shady jake
8 pencils

This is such a tired execution. So easy.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Then how come you never did it?

shady jake's picture
shady jake
8 pencils

Easy. I don't rip off ads that have already been done.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

NO, I mean why didn't you do it first?

esotericusername's picture
esotericusername
313 pencils

shady jake has a little personal gripe going on. check what he's commented on so far, quite clear.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It looks like you're right.

Poor guy.

Guest commenter's picture
Guest commenter

i had to guess what the idea was, and though i was right i don think its good to be unsure. The bars confuse me. They feel like something that was just added to fill empty space. maybe an attempt to lead the eye to the message? which is very small. not a fan.

Guest's picture
Guest

I think that's just the florescent strip lighting inside the unit, not part of the ad itself.

LucasPS's picture
LucasPS
523 pencils

As simple as cheap, great peace of comunication.
Its not a 10 because its defecault to read, people could think that there is nothing there, and there isnt, so...

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I love this one, so simple and to the point.

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