Greenpeace: Bus stop
Use less paper.
Advertising Agency: Draftfcb, New York, USA
CCO: Chris Becker
Executive Creative Director: Rodd Chant
Art Director: Daniel Shapiro
Copywriter: Tom Ormes
Photographer: Keith Ross
Released: April 2007
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38 comments
hi ivan... i was not aware that there is a room for fake work too...
if this is really done, where is the shadow of greenpeace & the text. & by the way who will read this... s**t use of media...
Bakwaas communication
Given the angle of the sun and the fact that the logo and text appear to be partly transparent, I don't think there would be much of a shadow that would be visible. On top of all that you sound a bit bitter. Try therapy.
talking about shadows. there are shadows on 3rd and 4th light stick.
I like it when smart people comment ;)
hahaha, yea he is funny.
anyway, not a good ambient ad ...
Shit use of comment space.
This ad is perferct.
It looks pretty real to me. :)
Ivan Raszl, admin of AotW
raavii - who the f"ck are you to say what should and shouldn't go on here?
A real creative is interested in the ideas mate, whether they are real or not.
This one is real btw and its pretty good.
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It's only an ad.
www.aaasmith.blogspot.com
cool poster!
nice one ivan.
Simple, smart. Should do well.
Reminds me a bit of that ad featuring just the axehead with no wooden handle.
Ravilli, I think you're jumping to conclusions a bit there. You're not going to see the greenpeace logo with the sun at that angle.
This is a Great idea. Bang-on target. Thats what matters. a lot of times clients don't understand great communication. ideas should be posted. not great 'released ads'.
ideas....30 minutes nahi toh free.
simple and powful
i like it
Works perfectly! And by the way, YES, of course people will read it.
Instead of a regular ad, you have bars. People will look at the headline to see what it's all about, to see why it's not figuring an ad like they are used to see.
just a sticker...what is the idea pls some one tel me
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
er, no paper.
The idea is "Do it".more than words,talkers.
Again? Whats next? A poster painted on the wall to help saving paper? What about using a projector? Or plastic stickers?
not sure this is less harmful to the environment though...
is it a sticker? or printed on the glass panel?
anyway, very nice idea.
This was done more effectively in Australia (can't find link) with ads printed on used fax pages
and order forms. Won heaps of awards here. The "use less" looks like "useless".
How am I gonna notice that walking/driving by?
I would be thinking to myself, "someones losing revenue on empty transit ad space."
My name is Dick Huges and I approve this ad.
My name is Dick "Big" Huges and I approve this ad.
Had some work done downstairs Dick?
Que bueno que esta buena ejecución
This ad is very good. It's saying "We really believe in what we tell you".
Lovely idea, ethic, delivery.
>>>> That's not an ad. THIS is an ad.
This is a great piece. Straight to the point. :)
Take a look: http://www.worldchanging.com/archives//005956.html
This is such a tired execution. So easy.
Then how come you never did it?
www.aaasmith.blogspot.com
Easy. I don't rip off ads that have already been done.
NO, I mean why didn't you do it first?
www.aaasmith.blogspot.com
shady jake has a little personal gripe going on. check what he's commented on so far, quite clear.
It looks like you're right.
Poor guy.
www.aaasmith.blogspot.com
i had to guess what the idea was, and though i was right i don think its good to be unsure. The bars confuse me. They feel like something that was just added to fill empty space. maybe an attempt to lead the eye to the message? which is very small. not a fan.
I think that's just the florescent strip lighting inside the unit, not part of the ad itself.
As simple as cheap, great peace of comunication.
Its not a 10 because its defecault to read, people could think that there is nothing there, and there isnt, so...
I love this one, so simple and to the point.
http://jackmancer.com/
http://twitter.com/jackmancer/