To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).
Ambient advertisment created by JWT, Italy for Greenline Gym, within the category: Recreation, Leisure.
Burn what you eat.
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