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19 comments

Guest's picture
Guest

now i'm hungry.
nice panty marks btw

Idea machine's picture
Idea machine
166 pencils

ha ha ha thats funny which is wrong for a serious matter

gienel's picture
gienel
339 pencils

in your face

itch's picture
itch
806 pencils

hmmm, nice thought!

* it's not how good you are. it's how good you want it to be *

mapliopl's picture
mapliopl
146 pencils

ahahaha, we've all had ideas like this before that never passed the first round... it doesn't mean they're bad though, they're just tasteless... or not?

saidukaringa's picture
saidukaringa
273 pencils

This type ideas never pass...
sure .. it attracts

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Michael Newman cover's picture
Michael Newman cover

Ow, I dosen't want to be the model in this shoot.

nice idea

laylowmoe's picture
laylowmoe
328 pencils

EXCRETA, not EGESTA!

See, this is a cultural thing. To many Asians, a stinky gutter is no big deal. They can live with it, they generally ignore it, and they have no qualms about dumping more trash into it and stinking it up even worse.

But human faeces is taboo. It's utterly unbearable. It canNOT be tolerated.

So the idea here is "a dirty gutter stinks of shit". And the rest of the world says "well, DUH!"

But to the Chinese, this conveys the message that they need to clean up their gutters.

Guest's picture
Guest

Egesta is actually correct, my dear.

proverbialthought's picture
proverbialthought
278 pencils

I can see how this made it out of committee, but in applying it it is WAAAAAAAY too over the top. Excellent line of thinking though.

Culture In Ads: www.culturaltheology.org

Maxwedge's picture
Maxwedge
558 pencils

Laughed so hard I almost weed meself.

Reet's picture
Reet

Advertising is all about symbolism!
The creative here has tried their butt off to convey that we humans are still careless many times and don't take note of places getting polluted by drains, gutters and every bit of shit..
Stll..everybody has a opinion and invariably some are intellectual ones.
So there is this great challange before creative brains to keep checking connect and disconnect quotient.
As long as they are more aware of this, they need not to get disappointed. In any case, get inspired..
Buck up guys!

billy Hill's picture
billy Hill

A big ass about to drop a big turd in an open drain is pretty straight up. The impact is really good.
However, I Don't know if this will make much of a difference. Most of Asia, from my understanding, is too relaxed when it comes to monitoring pollution and forecast studies suggest the situation has the potential to worsen. But good luck to them. The guy in the Paul Smith top is fucking funny too.

cp's picture
cp
354 pencils

Something's telling me that a gay elephant's coming!

Funny, and sure well attracts attention.

I ate Steve Fossett's picture
I ate Steve Fossett

so cute...

Byte's picture
Byte
325 pencils

Disgusting!

Byte!

Kayarr's picture
Kayarr

Crude, but VEEEEEEEEEERY effective ;);)

Guest's picture
Guest

www.desencannes.com
send to them too

jsbrocka's picture
jsbrocka
19 pencils

I prefer the one that Harrison Communications Philippines did for Unilab, Inc. Same execution, slightly different idea.

Check this link out:
http://www.flickr.com/photos/73477713@N00/sets/72157600085705506/

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