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Greenfamily Youth Association of Envionment protection: Lung

Greenfamily Youth Association of Envionment protection: Lung
Your rating: None Average: 6.4 (23 votes)

Advertising Agency: Guangdong, Beijing, China
Creative Director: Yang Fan
Art Director: Wang Yong
Copywriter: Huang Xuan, Yang Meng
Published: June 2007

8 Comments

Babi's picture 158 pencils

The idea is good but the concept was not pushed far enough. They should have made the bag change colour or something like that. Polluted air from big city or fresh air from countryside will do the same to that bag.
I can't see the interest of doing this...

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Dreamigator's picture 432 pencils

Nice try.

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kgeiger's picture 6642 pencils

Shouldn't the bags have been filled with dust when they were handed out? Or at least had some explanational copy on one side? But all in all it was an interesting attempt.

andrej dwin's picture 963 pencils

gosh. not only is the caption in a language only slightly reminding me of English, but the whole thing itself is a bad translation of a somewhat interesting idea. and it costs a ton to produce.

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Chris's picture 2003 pencils

definatley an origional thought, whether it would be effective i seriously doubt.

Evan's picture

I think its a great start - Ask yourself how the bag could show pollutants in the air in front of the consumer. is there a bag that would respond to the air quality? if you turned on the vacuum and pointed it to they sky, will dirt and dust fill the bag?

Guest's picture

Do people even use vacuums with disposable bags any more? I personally havent used one in years. Good thought I guess, but how many people breathe through thier carpet?

ooops's picture 450 pencils

trying hard to link the idea and execution

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