Reverse graffiti

June 2009
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Description of Ambient execution -
For the launch of Green Works, a 99% plant-based cleaner, we chose the biggest, dirtiest area we could find to demonstrate that the product was both environmentally friendly and that it worked better than other green cleaners. WIth the help of Green Works, reverse graffiti pioneer Paul “Moose” Curtis created a 140-foot long, eco-friendly mural of indigeous plant life at the entrance to San Francisco's Broadway Tunnel by cleaning away years’ worth of dirt and pollution. Over one year later, the mural is still visible to over 20,000+ people that pass by daily.

Advertising Agency: DDB West, San Francisco, USA
Chief Creative Officer: Lisa Bennett
Creative Director: Dustin Smith
Copywriter: Jon Lancaric
Advertiser's Supervisor: Jessica Buttimer
Planners: Stacey Grier, Debra Berman
Account Supervisor: Michelle Ehlinger
Producers: Frank Brooks, Mia Lischer
Art Director: Natalie Chambers
Illustrator: Paul "moose" Curtis

Comments (14)

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Highest Rated

T.'s picture
1110 Activity Scores

Works really well. But if it has been done before... mmmm...

What's your ad telling the consumer?