Green Sense: Jaws never return Vinegar Plate

When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma