Jaws never return Vinegar Plate

December 2010
To Like please login or register

Also From This Campaign (2 items)


When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma

Comments (17)

Log in or register to post comments

Highest Rated

Guest's picture

Perhaps they went to restaurants and convinced them to not serve the soup, or popular restaurants who no longer serve soup, but are often asked by customers if it is on the menu. Or a deal with restaurants who cater to big companies (or could benefit). Especially if there was an upsurge in traffic because people wanted to see these ads at work.


20% Off Sale at iStock until Sept 30, 2016