Once you eat shark's fin soup, their blood is on your hands.
Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma