Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.
Ambient advertisment created by Grey, Hong Kong for Green Sense, within the category: Public Interest, NGO.
Once you eat shark's fin soup, their blood is on your hands.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More