Green Sense: Jaws never return Tissue Pack

Once you eat shark's fin soup, their blood is on your hands.

Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma

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8 comments

Guest's picture
Guest

Chinese's a great language, in that it fits five lines of English blabber into two and a half lines of beautiful wingdings! (Ref: Back of the envelope)

Girlfireice's picture
Girlfireice
254 pencils

nice one as well. It has a slight shock value... good use of wordplay: " blood on your hands"

Guest's picture
Guest

This one is better. But not much.

peppermintfountain's picture
peppermintfountain
17 pencils

I ike this. Better than the bowl thing!

LeeHarvey's picture
LeeHarvey
3045 pencils

HA! I bet Keith Ho, Vincent Tse, Kong Siu Lan, Tony Cheung, Paul Tsang, Simon Kwan and Shannon Ma were enjoying a nice bowl of shark's fin soup whilst concepting and executing this campaign. Hypocrits!

Guest's picture
Guest

cynical RACIST!

Janae's picture
Janae
385 pencils

this one would probably be allowed, but its not so effective.
if I'm going to a steak restaurant, I would go there because I like steaks.
and if some promoters would give me that tissue, i would eat the
steak anyway.

Oblabla's picture
Oblabla
298 pencils

nice!

Oblabla.wordpress.com

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