Advertising Agency: Brokaw, Cleveland, USA
Creative Director: Pat Pujolas
Art Director: Brian Gillen
Content Strategist: Chuck Greene
Information Architect: Craig Norris
Writer: Tim Brokaw
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29 Comments
Nice Idea...
soda as i was going through the ads today...i remembered u with this
Brilliant.
done... doesn't mean it isn't good though...
http://adsoftheworld.com/media/ambient/superman_the_movie_elevator
Can we use elevator doors in our ideas?
YES we can!!! It's just the media, not the idea
http://yonoveotele.wordpress.com/
the point is the opening and the unveiling of inside the chest (or shirt)...
Yeah - like Barkach says, it's just another media option. Like a bus shelter. One of our clients wanted to use it for their product; but given the imagery we were limited working with, it couldn't be done in a clever/non-cheesy manner. Instances like this one, I'm all-for though.
It's grosse.
The elevator is overused as an ambient medium. The idea fits, but it's certainly not much better than a half decent press ad. It's not very well presented either. Just my opinion.
yeap I ll agree with Kris
www.thecuriousbrain.com
Esta bueno para el anunciante. AUNQUE YA EL RECURSO DEL ASCENSOR ESTA SOBRE EXPLOTADO.
EL ASCENSOR NO ES UN RECURSO, ES UN MEDIO.
ES COMO SI DIJERAS: "ESE RECURSO DE LAS VALLAS O LA T.V YA ESTÁ MUY USADO"
OTRA COSA ES QUE HAYAN USADO EL MEDIO DE UNA MANERA SIMILAR
NO TE PARECE???
SALUDOS
I don't think the medium is quite overused. Personally, I've never seen an ad like that on an elevator. I think it's well executed for the subject of anatomy. It would be better if the anatomy actually lined up with the man's torso on the outside. From the picture it looks like his heart is in his throat. But that just might be the angle at which it was photographed.
And if there was a person inside..."Look! the man ate a person!"
Never seen an elevator used like this in my city. I guess adpeople think it's overused because we see every one that gets done on here. I like it!
Okay execution. Old idea.
>>>> That's not an ad. THIS is an ad.
Wow Rog... I'd love to see your work someday, cause it must be out of the ordinary. Never heard of someone as bitter as you.
I think the *(not vertified) says enough mr G.
imagine if we stand near to the elevator door....i bet people wont get it. unless theres a sign on the floor that says 'STAND HERE' at certain distance that might let audience to look at it with clearity.
Lord Feiser
Angel of The Bottomless Pit
what, couldn't you find a dude that wasn't gross looking for the outside doors.
i'll take the stairs.
rd
definitely works, though it's an old idea, I like that!
Idear from Cannes 2007 "Superman-returns" - copy paste
obviously photoshopped. and rather badly at that.
Nice to know some things never change.
cok
Doin' it for the points
Another good elevator door idea.
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nice work...... luved the concept
I agree with Kris :) elevator is overused. and the idea is just so so
observers STILL can recognize in distance of 1/2 feets away from the door...i presume
That is amazing!!!! I love ewy gewy stuff=)