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13 comments

skanger's picture
skanger
95 pencils

nice

SeanMartin's picture
SeanMartin

They *mailed* a wire hanger? Like this?

Suuuure they did.

Look, it's a nice idea. But this didnt come from Grazia or its agencies: they wouldnt make this kind of blunder. If it's a concept, great. If it's student work, fine. But let's not pretend this went out the way they're saying, because that's simply impossible.

teenie's picture
teenie
1894 pencils

I assumed it was like Publi-Sac--a package that's delivered door-to-door by hand every week. I get them at home and they're annoying.

I don't like the headline here. Too pushed.

slip's picture
slip
919 pencils

I'm with SeanMartin.

*****

SJB

sneakyhands's picture
sneakyhands
1857 pencils

it would be a nice stunt for fashion week or something localized to a city to build some buzz.

renzz's picture
renzz
227 pencils

I never got fashion.

Gurra's picture
Gurra
14 pencils

Is very unpractical!!

It drops to the ground when you open the doors, although it looks great for those that doesn't have the newspaper.

It neat and simple though...

gijs010's picture
gijs010
2 pencils

strak! Die hersenbus is ook cool man greetz

Crisp One's picture
Crisp One
2007 pencils

NO MORE WIRER HANGERS!

themark's picture
themark
59 pencils

What's designer about putting something on hangar? If someone finds this on his door (and that could happen since this idea is doable) i don't think it will add to the image of the magazine.

iT-iS-i's picture
iT-iS-i
1721 pencils

"Fashion pressed weekly" - nice line.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

RonnyJ08's picture
RonnyJ08
2 pencils

We'd like to think that people would be surprised when they find a hanger on their door handle. The point is that this magazine comes out weekly instead of monthly and London's fashion week is coming. It was entered at a contest and got a D&AD commendation.

stepup's picture
stepup
26 pencils

I like this, but wouldve been nicer if the plastic wasnt so wrinkly and cheap looking

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