Government of the State of Santa Catarina: Boy
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Advertising Agency: Propague Comunicação, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luiz Dias
Copywriter: Rogério Alves
Photographer: Philippe Arruda
Released: May 2009


23 Comments
Anyone remember the Golf GTI one?
Yup, the work from DDB International Malaysia, Volkswagen Golf R32: Landmarks.
this is so good because you literally have to be on the right side (as in the standing to the right of the poster and looking left) to see the kid is happy
Muito bom, parabéns.
I like it... people love these kind of things.
approved
Quite really.
gimmicky
ducaralho!
Junior Crocetta.
looks nice and sure people love this kind of visual plays... but doesn't 'stay on our side' sounds a little bit forced?
seen it too many times before
Very nice. Congrats.
Nice but...strong.
Impactful!! I like it!
Do you remember cannes 2001?
Sorry!!!!!
Done 4 years back
h..m.mmmmm
Done but good...
Nice work....
Good but done.
Weak but strong
White but black
Up but down
In but out
Arse but mouth.
Looks like my day just got filled up.
Doin' it for the points
Legal e simples, como toda grande sacada. Parabéns!
It would work better if it was real.
its real!
http://www.acontecendoaqui.com.br/index.asp?dep=2&colunista=0&pg=19206
http://www.youtube.com/watch?v=WXbi3xpbiGY
como roban recursos estos brasucas.
ya,done!