The main idea of the campaign is based on a unique online promotion, the Lemon Courier. We’ve created the first Hungarian beer ordering service on Facebook. Free beers were delivered to the customers by real bicycle couriers. After the exchange, the couriers made photos of the customers, which we uploaded to the Gösser Facebook fan page. The service of Lemon Courier was available for the Budapest residents, everyone else could play on a sweepstake to win a crate of beer.
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