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Hamburg Paddlesteamer

Agency: 
Published/Aired: 
August 2013
Description: 

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.

Advertising Agency: Leo Burnett, Germany

Comments (5)

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Highest Rated

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

1' and 30" of boredom.

Bill Me Now's picture
Bill Me Now
Activity Score 180

love it!

kleenex's picture
kleenex
Activity Score 43473

winner!!

Inkwell's picture
Inkwell
Activity Score 148

How fun!

mindmonkey's picture
mindmonkey
Activity Score 11

intelligent.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

1' and 30" of boredom.

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