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Hamburg Paddlesteamer

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Published/Aired: 
August 2013
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Description: 

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.

Advertising Agency: Leo Burnett, Germany

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