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Goodyear: Hamburg Paddlesteamer

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.

Advertising Agency: Leo Burnett, Germany

Published: 
August 2013

5 comments

Bill Me Now's picture
Bill Me Now
180 pencils

love it!

kleenex's picture
kleenex
41102 pencils

winner!!

Inkwell's picture
Inkwell
148 pencils

How fun!

mindmonkey's picture
mindmonkey
11 pencils

intelligent.

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

1' and 30" of boredom.

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