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Street Masks

Agency: 
Published/Aired: 
October 2011
10616
Description: 

To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

Ambient advertisment created by Red, Canada for Goodwill, within the category: Public Interest, NGO.

Be anything this Halloween. / Go undercover this Halloween.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriters: Sasha Newton, Ryan Kelly

Comments (5)

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Highest Rated

JamesFields's picture
JamesFields
Activity Score 2

these are ridiculously adorable!!

chuckieT's picture
chuckieT
Activity Score 680

Sort of funny. But why stick them on a dumpster in an alley? Are you targeting the 5 people who will walk down the alley each day? At least try to pretend this little dogwalker will actually have some real impact. Place the stickers in high-traffic areas where more people will see them. Then when you submit this to an award show it won't seem like a big farce.

kleenex's picture
kleenex
Activity Score 48481

Not working for me at all.

stke's picture
stke
Activity Score 274

meh

Design Central's picture
Design Central
Activity Score 364

a little light idea, but interesting.

JamesFields's picture
JamesFields
Activity Score 2

these are ridiculously adorable!!

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