To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.
Ambient advertisment created by Red, Canada for Goodwill, within the category: Public Interest, NGO.
Be anything this Halloween. / Go undercover this Halloween.
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