Goodwill Industries International: Street Masks

Be anything this Halloween. / Go undercover this Halloween.

To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriters: Sasha Newton, Ryan Kelly
Published: October 2011

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5 comments

chuckieT's picture
chuckieT
680 pencils

Sort of funny. But why stick them on a dumpster in an alley? Are you targeting the 5 people who will walk down the alley each day? At least try to pretend this little dogwalker will actually have some real impact. Place the stickers in high-traffic areas where more people will see them. Then when you submit this to an award show it won't seem like a big farce.

kleenex's picture
kleenex
26822 pencils

Not working for me at all.

stke's picture
stke
274 pencils

meh

Design Central's picture
Design Central
364 pencils

a little light idea, but interesting.

JamesFields's picture
JamesFields
2 pencils

these are ridiculously adorable!!

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