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Gold's Gym: New shirt

Gold's Gym: New shirt
Your rating: None Average: 5.6 (30 votes)

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Shamaa
Creative Director: Hesham Ellabban
Art Director / Copywriter: Bassem Sabry, Hesham Ellabban
Published: July 2007

Comments

Citizen13's picture 482 pencils
Citizen13 | Sun, 2008-01-13 11:14

Great idea.
I'm loving JWT Cairo.

"Assume nothing, question everything."

muxa's picture 602 pencils
muxa | Sun, 2008-01-13 17:16

That realy sucks.

ManchuChanchu's picture 701 pencils
ManchuChanchu | Mon, 2008-01-14 00:48

Very good

anthrax_refill's picture 10 pencils
anthrax_refill | Mon, 2008-01-14 02:08

Wohaow!!

john doe's picture 1501 pencils
john doe | Mon, 2008-01-14 03:43

Very simple, very smart!

gmint7's picture 2090 pencils
gmint7 | Mon, 2008-01-14 04:38

:::J:::
applause!

send that to the one show

:::J:::

Dzsoi's picture 4558 pencils
Dzsoi | Mon, 2008-01-14 06:21

I am part of the TA and I say it's effective. A good insight even if it's not hiper-creative.

the_capywriter's picture 2895 pencils
the_capywriter | Mon, 2008-01-14 09:39

Am I the only one that immediately removes any paper or cardboard that's hidden in a shirt? I sure don't open my shirt like that, still folded and with the paper inside...; Sorry, I would probably not even notice it... But hey, that's just me ;)

- adsactly! -

bknowlden's picture 3435 pencils
bknowlden | Mon, 2008-01-14 13:27

"none gym gores" ?

Did they mean "non-gym goers" ?

--
brandon

www.brandonknowlden.com

teenie's picture 1910 pencils
teenie | Mon, 2008-01-14 13:35

Of course - English isn't their first language, so they're doing their best to describe the concept. The idea shines through, though -which is what matters! :)

bompa's picture 304 pencils
bompa | Mon, 2008-01-14 15:50

done in canada before

Jeff Ng's picture 137 pencils
Jeff Ng | Mon, 2008-01-14 23:44

very good way to promote gym culture, fashion and figure are never separated in people caring about their outlook appearances.

Andrey Vaslit's picture 210 pencils
Andrey Vaslit | Fri, 2009-07-24 11:49

cool idea.

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