Gold's Gym: New shirt
Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Shamaa
Creative Director: Hesham Ellabban
Art Director / Copywriter: Hesham Ellabban
Published: July 2007
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12 Comments
Great idea.
I'm loving JWT Cairo.
"Assume nothing, question everything."
That realy sucks.
Very good
Wohaow!!
Very simple, very smart!
:::J:::
applause!
send that to the one show
:::J:::
Am I the only one that immediately removes any paper or cardboard that's hidden in a shirt? I sure don't open my shirt like that, still folded and with the paper inside...; Sorry, I would probably not even notice it... But hey, that's just me ;)
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"none gym gores" ?
Did they mean "non-gym goers" ?
--
brandon
www.brandonknowlden.com
Of course - English isn't their first language, so they're doing their best to describe the concept. The idea shines through, though -which is what matters! :)
done in canada before
very good way to promote gym culture, fashion and figure are never separated in people caring about their outlook appearances.
cool idea.