Gold's Gym: New shirt

Gold's Gym: New shirt

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Shamaa
Creative Director: Hesham Ellabban
Art Director / Copywriter: Bassem Sabry, Hesham Ellabban
Published: July 2007

Your rating: None Average: 5.6 (28 votes)

Comments

Citizen13's picture

Great idea.
I'm loving JWT Cairo.

muxa's picture

That realy sucks.

Very good

Wohaow!!

Very simple, very smart!

gmint7's picture

:::J:::
applause!

send that to the one show

I am part of the TA and I say it's effective. A good insight even if it's not hiper-creative.

the_capywriter's picture

Am I the only one that immediately removes any paper or cardboard that's hidden in a shirt? I sure don't open my shirt like that, still folded and with the paper inside...; Sorry, I would probably not even notice it... But hey, that's just me ;)

"none gym gores" ?

Did they mean "non-gym goers" ?
--
brandon

www.brandonknowlden.com

Of course - English isn't their first language, so they're doing their best to describe the concept. The idea shines through, though -which is what matters! :)

done in canada before

very good way to promote gym culture, fashion and figure are never separated in people caring about their outlook appearances.