no-ideas-original's picture
106 pencils

Pretty obscure reason to go to the gym. I wonder how many overweight people are genuinely concerned about this? Surely not enough to warrant this advert?

laylowmoe's picture
328 pencils

That whooshing sound you hear is the ad flying over your head. That whistling sound that accompanies it is the airflow blowing through your empty skull.

A. J. SMITH's picture
2838 pencils

Oooh. Nasty.

It's only an ad.

ivan's picture

Please don't offend and get personal.

Ivan Raszl, admin of AotW

Rog's picture
6094 pencils

It speaks to busy office people with sedentary jobs.
It speaks to people who's self image and health is a priority.
It speaks to them where and when they're in exactly that thought 'zone'.
It says it with a smile.

That 'wooshing' is creatives being anal.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
3900 pencils

anal. ha ha ha ha

"I don't know Butchie instead"

Doin' it for the points

Vetinari's picture
110 pencils

why not a jagged hole in the wall that a bodybuilder caused because he couldn't be bothered with the door?
perhaps he's got a cockroach phobia, and he saw one.
or perhaps the building was on fire.

i'm pretty sure golds wants to be associated with pumping iron as opposed to cardio and fat burning.
try pushing the strongman as opposed to treadmill.

A. J. SMITH's picture
2838 pencils

For me, this is a funny and insightful alternative to the typical bodybuilding gym people Golds usually target.

I reckon they have established those customers pretty solidly already.

Perhaps they are trying to broaden their customer range.

It's only an ad.

Vetinari's picture
110 pencils

entirely possible.
and i like the image/concept.
i think the copy is teh sux0r.
but most of the copy that accompanies most of these ads is.

kingzeus's picture
260 pencils

doesn't work for me. people rarely use the exit door, so to put the sticker there is not so efficient, that's just my humble opinion.

"you are valued for your value so be valuable..."

picturejockey's picture
658 pencils

Agreed. Might have been better if it was put in elevators

TopJeff's picture
479 pencils

I'm not feeling this one. If you think about it, you don't have to be in great shape to move pretty quickly DOWN a fire stairway. Add to that the fact that in most cases, once you're in it, you have plenty of time to get down to the ground level. The other thing is that I would bet most people would completely ignore this ad and walk right by, because it looks so similar to what SHOULD be in that location.


TopCreatives, the premier online community for creative pros.

novel's picture
190 pencils

oke lah!

::son of mount malang::copywriter of matakreasi
::hidup adalah proses menuju kematian yang sempurna::

serotonin's picture
14 pencils

Its cute, and I like the beer belly, but I agree with above that it should've been on elevators. Ideally beside that infamous 2nd floor button.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Has Seinfeld made a joke about it before? 'Cause I can totally see him going off on it.
"...and what's up with that 2nd floor button in elevators? I mean come on!!"

sold's picture
3219 pencils

this is FOR a gym or AGAINST gym?

DDBill's picture
120 pencils

Actually i hav an same idea jus like tis! For a energy drink! Only the different is my idea is going up and this one is moving down.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cp's picture
354 pencils

i cant argue about the placement, but the visual's not that striking. It really could pass off as
a door sign no one would bother to notice in the first place

Disco Munky's picture
Disco Munky
3900 pencils

How bad are humans, that in order to get people to "not be fat" we have to use the threat of a fiery death?

Put the lard down. It is NOT a dipping sauce.

Funny-ish ad. 7/10

"I don't know Butchie instead"

Doin' it for the points

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Nice try. Next time use stick-on pictures of roaches. That'd help keep roach-phobic guys motivated.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

jajajja looool
Like it!

SlimRich's picture
81 pencils


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