Being overweight makes it harder. Get in shape.
Advertising Agency: PragmaDDB
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Aldo Silva, Carlos Fernandez
Photographers: Ricardo Montoya, Alex Freundt
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17 Comments
Bueno
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
Funny. I like it
if you fake an ad, then fake it good. The message on the wall is to sharp. The standing guy is photoshop.
3 CDs, no one cares about the retouch before shows it to the world? Someone need to work out.
The fat guy could be more fat, its maybe funnier. Just a thought.
The Idea is not bad.
Makes what harder??? Life harder? getting out of that lift harder? that lift trying to support you harder?
Copy bad....Idea good!!
the copy is horrible, but i still think this ad can get an award: The Fakest Ad Awards Show.
Ivan, you could create a new site: fakeadsoftheworld.com
Or, we could just add a tag. ;)
Its not fake, check the video and see it for yourself: http://www.youtube.com/watch?v=hz9OCfjbx-0
The sticker on the wall was photoshoped because the original was in spanish
actually, being overweight makes it harder _to get in shape_.
again, in the perfect but non-existent world of advertising, ugly/fat people don't deserve to live,
so let's regulate and/or shame them out of existence. Thanks, DBB and Gold's Gym.
The difference between fat and ugly is that losing weight is easier than getting prettier
I comment the comments
Haha!
again, BBDO does it! PEOPLE like it!!!
idea is ok.. execution sucks not easy to catch and the photography is sucks as well the guy looks like handicap in training suasion..
very funny
Shamail Khadija
Pais???
i would buy it if the guy is crawling to climb some stairs
jajaj COOL!
They're right.
Great idea.