Gold's Gym: Elevator

Being overweight makes it harder. Get in shape.

Advertising Agency: PragmaDDB
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Aldo Silva, Carlos Fernandez
Photographers: Ricardo Montoya, Alex Freundt

Related videos by Shutterstock


Chapulin Colorado's picture
Chapulin Colorado
150 pencils


Guest's picture

Funny. I like it

Guest's picture

if you fake an ad, then fake it good. The message on the wall is to sharp. The standing guy is photoshop.
3 CDs, no one cares about the retouch before shows it to the world? Someone need to work out.

The fat guy could be more fat, its maybe funnier. Just a thought.
The Idea is not bad.

Guest's picture

Makes what harder??? Life harder? getting out of that lift harder? that lift trying to support you harder?

Copy bad....Idea good!!

BenditaSeaTuZurda's picture
150 pencils

the copy is horrible, but i still think this ad can get an award: The Fakest Ad Awards Show.
Ivan, you could create a new site:

ivan's picture

Or, we could just add a tag. ;)

Ivan Raszl, admin of AotW

Naddeo's picture
71 pencils

Its not fake, check the video and see it for yourself:
The sticker on the wall was photoshoped because the original was in spanish

Guest's picture

actually, being overweight makes it harder _to get in shape_.
again, in the perfect but non-existent world of advertising, ugly/fat people don't deserve to live,
so let's regulate and/or shame them out of existence. Thanks, DBB and Gold's Gym.

DarkSide's picture
1068 pencils

The difference between fat and ugly is that losing weight is easier than getting prettier

Bea's picture
95 pencils


stitchy's picture
779 pencils

again, BBDO does it! PEOPLE like it!!!

Guest's picture

idea is ok.. execution sucks not easy to catch and the photography is sucks as well the guy looks like handicap in training suasion..

Shamail Khadija's picture
Shamail Khadija
64 pencils

very funny

Zeus's picture
912 pencils


anise147's picture
42 pencils

i would buy it if the guy is crawling to climb some stairs

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

jajaj COOL!
They're right.

thedesignaddict's picture
5329 pencils

Great idea.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments