Gold's Gym: Elevator
Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.
Agency: Quadrant Communications ltd.
Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry
23 Comments
Magnificent!! n_n
wannabe copywriter, wannabe art director, wannabe creative director. a wannabe great idea executed by wannabes.
it took them brawn to execute this idea. but no brains to think of an original idea.
vaaaaaaaaaaaaaaaaaaaaaaaa ooooooooooooooooooooooo
How can one be GREAT, doing campaigns that have been done to death.
Just take a refreshing approach,
Paul Menacherry & Sandeep Poyekar
clap clap calp
i think its nice. but i think theres something missing i dont know hat it is
oneman!
cool
Great concept. I would love to see the reaction of the people when a really skinny man is actually standing in the lift infront of the sticker
http://www.navinharish.org
Seen too many of these door opening ads. When my creatives bring these kind of ads my questions is will it win an award, if not then why waste the time (this, assuming all these are for agency'sportfolio and awards as the client is non paying).
On a more logical level i agree with picture jockey. This only works when the lift is empty and door open only as much as it is shown in the visual above.
Desi
www.DesiCreative.com
This was done for the release of the latest Superman movie. Same thing, just that he ripped of his shirt (the door), and inside was -tadaaa- superman..
Hence, this is plagiarizing. (and maybe plagiarizing of plagiarizing)
*schtick*
niiiiice
www.pindaro.info
Bored
holy shit
http://aancool.blogspot.com/
its nice
good...but the idea is not fresh and original.... saw ads...which talks about cutting the
invesment in to half...used this same thoughts
the resource is available to all... this is a perfect use I believe. Really like it !!!
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contact_heads@web.de
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really unique....one of d kind... hope sum day i'll think sum thing like that
got a laugh out of me.
nice.
i think its not unique but funny hmm...... not the best work in my opinion
well thought out. nice
Pila
Please digg:
http://digg.com/design/Clever_Gold_s_Gym_Elevator_Ad_Body_Builder_Imag...
BUENISIMA!!!