black-and-see-through, cutout decals of the Obama “sunrise” logo, each, at a diameter of 91⁄4 inches, sized perfectly to fit over the green circle in a stoplight sign. The resulting message, obvious to some, invisible to others, translates loosely as, “GObama.
Advertising Agency: BooneOakley, Charlotte, USA
Art Director: Matt Klug
Copywriter: Keith Greenstein
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
where I live, the law doesn't allow us to mess with traffic signals and signage...
could be more invisible that visible...people look at the signs in the same way they read. not a letter at the time, but the entire word. signs are not analised an eleent at the time, but the brain sees the form and image and knows what to do. not to mention, you're in a car doing 60MPH or 100-120 KMH...so..I think it's a dud...
"U think it's perfect?! Press delete and start again!"
I agree with Mandark!
P.S. In Bulgaria is not allowed to mess with traffic signs & signage.
yeah it's not 'allowed' in the States either, but as you can see some people still do it. I do agree with the guest though, defacing public property probably isn't a good idea for either campaigner.
As someone who has been working on the Obama campaign for more than a year, I can tell you that defacing public property is NOT what the campaign stands for. Horrible idea.
I agree with most of you !
In Europe you not allowed to mess with traffic signs & signage.(maybe this will also change in USA next week ?)
I've always loved this agency. Their work is excellent. (Visit their website for proof.) But this is really irresponsible and there is no way any campaign would approve altering or defacing street signs.
That is why is called Guerilla advertising. A lot of firms do it.
That is why is called Guerilla advertising. A lot of firms do it.