Canal bike

Agency Network: 
October 2010

GOFAST Canal bike


Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink.

Ambient advertisment created by Y&R, Netherlands for Go Fast Energy Drink, within the category: Non-Alcoholic Drinks.

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Theo Korf
Copywriter: Lionell Schuring

Comments (9)

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CuriousPencil's picture
Activity Score 4225

Logical + simple + funny = effectively brill.

CrackerJackFlash's picture
Activity Score 19599

I could use some of that this morning.

WaZoo's picture
Activity Score 197

Good one! Might have been better with an electrical engine (no noise or pollution), but besides that looks really funny :D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

LeeHarvey's picture
Activity Score 3045

Very good point WaZoo. And yes, very funny indeed.

Hiperion's picture
Activity Score 3138

Kep it simple!!!!
Great idea!!!

thedesignaddict's picture
Activity Score 5403

Awesome idea. The 2 peddlers should have been holding drinks though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

comedy, I thought Go Fast was a US brand?

StarlaY's picture
Activity Score 310

Great idea! my congrats to the team.

“Inspiration exists, but it has to find us working.” Picasso.

bestenergydrink's picture
Activity Score 2

Very cool information. I am doing my best to get the word out about my energy drink that I love.