Average: 9 (112 votes)

Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink.

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Theo Korf
Copywriter: Lionell Schuring
Published: October 2010

9 comments

CuriousPencil's picture
4317 pencils
CuriousPencil

Logical + simple + funny = effectively brill.

CrackerJackWorks's picture
7977 pencils
CrackerJackWorks

I could use some of that this morning.

WaZoo's picture
143 pencils
WaZoo

Good one! Might have been better with an electrical engine (no noise or pollution), but besides that looks really funny :D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

LeeHarvey's picture
3067 pencils
LeeHarvey

Very good point WaZoo. And yes, very funny indeed.

Hiperion's picture
3148 pencils
Hiperion

Kep it simple!!!!
Great idea!!!

thedesignaddict's picture
4834 pencils
thedesignaddict

Awesome idea. The 2 peddlers should have been holding drinks though.

Ron Burgundy's picture
1666 pencils
Ron Burgundy

comedy, I thought Go Fast was a US brand?

StarlaY's picture
310 pencils
StarlaY

Great idea! my congrats to the team.

“Inspiration exists, but it has to find us working.” Picasso.

bestenergydrink's picture
2 pencils
bestenergydrink

Very cool information. I am doing my best to get the word out about my energy drink that I love.