Go Fast Energy Drink: Canal bike
Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink.
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Theo Korf
Copywriter: Lionell Schuring
Published: October 2010

9 comments
Logical + simple + funny = effectively brill.
I could use some of that this morning.
www.crackerjackworks.com
Good one! Might have been better with an electrical engine (no noise or pollution), but besides that looks really funny :D
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
Very good point WaZoo. And yes, very funny indeed.
Kep it simple!!!!
Great idea!!!
Awesome idea. The 2 peddlers should have been holding drinks though.
comedy, I thought Go Fast was a US brand?
Great idea! my congrats to the team.
“Inspiration exists, but it has to find us working.” Picasso.
Very cool information. I am doing my best to get the word out about my energy drink that I love.