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Published/Aired: 
May 2008
Description: 

Ambient advertisment created by McCann, Malaysia for Global Environment Centre, within the category: Public Interest, NGO.

Blessed are those who will drown. The rest of us will die of thirst.
Switch off when not in use. Help save more than just electricity.

Advertising Agency: McCann Erickson, Kuala Lumpur, Malaysia
Executive Creative Directors: Szu-Hung Lee
Art Directors: Jules Tan
Illustrators: Jules Tan
Copywriters: Szu-Hung Lee

Comments (11)

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Highest Rated

360 grados's picture
360 grados
Activity Score 305

prize, prize

krautland's picture
krautland
Activity Score 3216

this is quite an elaborate execution. I wasn't sure about the ad at first and then found myself having zoomed in and studied it for at least two minutes, so I suppose it succeeded in getting my attention.

so, while I am trying to come up with a reason not to like a mc cann ad, I dare say I find this rather good.
then again, perhaps I'm just being too honest.

dcgroppo's picture
dcgroppo
Activity Score 239

Blessed are those who will drown???

Ok go tell that to them:

http://www.elsalvador.com/noticias/2003/05/01/internacionales/inter3.html

Then go make another crap.

krautland's picture
krautland
Activity Score 3216

and all ads about car crashes are off-limits because people have died in car crashes? I know, let's ban blue skies in ads. the skies were after all blue on 9/11 and we all know how traumatic that was for some people.

you're a moron, dcgroppo.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Bad student work

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Brilliant scam

Penguin's picture
Penguin
Activity Score 42

Smart line

Calibarak's picture
Calibarak
Activity Score 302

Scam

360 grados's picture
360 grados
Activity Score 305

prize, prize

Guest's picture
Guest

chinese.

Yeiya's picture
Yeiya
Activity Score 4

is this mindmap?

everything grey. .. .

those graffiti vandalism art, communicate a lot more better.

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