luispiter's picture
2756 pencils

jajaj i love it... nice concept

Pankefir's picture
22 pencils

Jeaaa give kids chance to torture goose its the best thing to stop that process

but the ads look interesting

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hm, I'm wondering if you guys think this is the right way to solve this problem? The ads does highlight the problem but it does this by making the person itself "torturing" a goose. And that's kinda reversed of what they want...

akosidave12's picture
10 pencils

the plastic bag looks cool

jackblack's picture
2328 pencils


CuriousPencil's picture
4227 pencils

Excellent, and a smart way of *precisely* addressing the problem: linking the simple things we do every day, automatically, by reflex, without thinking (button pressing, stubbing cigarettes, holding a bag) to a food that's eaten without thought. I hope this is/was/will be backed up with some copy.

"We do a lot of things without thinking. Eating is one of them."

gwheeler's picture
49 pencils

This is great. They draw line directly between eating foie gras and torturing a goose. Letting people rip open the bag, push the button etc… should feel a bit uncomfortable—the agency is saying, 'see, it doesn't feel good to harm that animal, does it?'

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils


ignitionspark's picture
212 pencils

Good concept!

RonVerse's picture
207 pencils

brilliant campaign

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