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GlaxoSmithKline Sensodyne Iso-Active: iso3D

As part of this past Saturday's fifth annual Nuit Blanche, a sunset to sunrise celebration of contemporary art held in Toronto, Grey Canada and The Media Merchants hosted an all-night projected installation at Toronto’s Union Station sponsored by Sensodyne iso-active tooth paste. The project, called “iso3D”, showcased the product's foaming action and is to date the largest branded, 3-D projection mapping display in Canada.

Advertising Agency: Grey Canada, Toronto, Canada
Executive Creative Director: Carl Jones
Jr. Art Director: Liz Donnelly
Jr. Copywriter: Neal Khosla
Creative Director, Digital: Gary Alexander
Digital Producer/Video Editor: Ryan Bourret
Director, Broadcast Production: David Smith
Alice Keith – Digital Producer
Digital Producer: Vikki Kuzmich
Studio Manager: Patty Groff
Assistant Studio Manager: Jamie Proctor
Flash Designer: Jesse Horricks
Business Director: Antara Keelor
Account Directors: Veronica Pineda, Yamindra Perera
Account Supervisor: Jessica Hickman
Account Executives: Sarah Frackowiak, Kirsten Iversen
Projection by: The Media Merchants
National Account Manager: Sara Sepehri
Projection Technician Lead: Anthony Diehl
Projection Coordinator: Adam Ademek
Real Estate: Brodie Gunning
Music and Sound Design: Silent Joe
Sound Designer: Bill Turchinetz
Composer: Sean Nimmons-Paterson
Production Supervisors: Clive Desmond, Marco DiFelice
Producers: Christine Leslie, Maggie Blouin
Engineer: Metal @ The Orange Lounge
Design and VFX: Tantrum
Animators and compositors: Dominik Bochenski, Kyle Sim, Dominik Wojtarowiz, Igor Vichikov, James Reid, Ralph Sevazlian, Martin Waltz, Graeme Miller, Kim Leow
Post production Executive Producer: Cheyenne Bloomfield

12 comments

Guest's picture
Guest

Brilliant and beautifully executed! Would loved to have seen that in person...

Guest's picture
Guest

what exactly did that have to do with sensodyne??

Guest's picture
Guest

so it is art that is brought to you by Sensodine?

mmackinven's picture
mmackinven
1608 pencils

Really like these light shows, here's some done here in NZ:

Telecom XT launch Town Hall: http://www.youtube.com/watch?v=TufjbTlX2pM

Ferry Building: http://www.youtube.com/watch?v=ksiQuvjAH54

Guest's picture
Guest

very cool

dizzz's picture
dizzz
80 pencils

intresting

monsieurange's picture
monsieurange
520 pencils

lindo!

Guest's picture
Guest

Saw it in person, it was really cool but everyone said the same thing when it came to the sponsor message; "What does this have to do with sensodine". Got us talking but we'll remember the images over time, not the brand that sponsored it.

Guest's picture
Guest

this video mappin technique is really awesome when you really know how to use it!

Guest's picture
Guest

very atractive

hero china's picture
hero china
99 pencils

nice~~

Guest's picture
Guest

art was created that reflected the visual pnuemonic from the tv spots and print campaign of the toothpaste foam going through objects.

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