Glassing Sunglasses: Mido

Watch the video too: http://www.youtube.com/watch?v=y5K_rVPAmPg

How to introduce a brand at a fair without going inside? To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there is a problem: an official stand inside the fair is too expensive. We found a low budget solution to enter the fair and spread the Glassing's philosophy (sunglasses for immatures): a leaflet secretly attached on people's back, like young people do for joke.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Account: Alberto Levi
Published: March 2011

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5 comments

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils

Freakin' brilliant!

CuriousPencil's picture
CuriousPencil
4227 pencils

Ballsy.

tatler20's picture
tatler20
2 pencils

great!

Bacco's picture
Bacco
14 pencils

Good placement, great strategy.

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

NEXT PLEASE.

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