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Mido

Agency: 
Published/Aired: 
March 2011
Description: 

How to introduce a brand at a fair without going inside? To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there is a problem: an official stand inside the fair is too expensive. We found a low budget solution to enter the fair and spread the Glassing's philosophy (sunglasses for immatures): a leaflet secretly attached on people's back, like young people do for joke.

Watch the video too: http://www.youtube.com/watch?v=y5K_rVPAmPg
Advertising Agency: http://www.yr.com/">Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Account: Alberto Levi

Comments (5)

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Highest Rated

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

NEXT PLEASE.

Guilherme Ruano da Costa's picture
Guilherme Ruano...
Activity Score 26

Freakin' brilliant!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Ballsy.

tatler20's picture
tatler20
Activity Score 2

great!

Bacco's picture
Bacco
Activity Score 14

Good placement, great strategy.

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

NEXT PLEASE.

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