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Comments (17)

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Highest Rated

testu_nagouchi's picture
testu_nagouchi
Activity Score 7

wouldn't it be cheaper just to hire real kids rather than go to the bother of printing cutouts?

john doe's picture
john doe
Activity Score 1571

I don't buy it... Sorry

Copydog's picture
Copydog
Activity Score 129

lame.

teenquey's picture
teenquey
Activity Score 290

really innovative. i guess being in a car park doesn't cost much and cut across to different layers of audience. kudos.

NatalieM's picture
NatalieM
Activity Score 1685

The copy needs some editing. The idea is on the creative path so keep on brainstorming.

amburel's picture
amburel
Activity Score 44

How is the weight of the chain keeping the cut-out upright?

Also, from my experience, if a parking spot is blocked, you keep driving until you find an open one. The chance of getting out to move a chain to park is not a big one. Too likely to have your car stolen that way! :) And even if I did remove the chain and park there, this ad reaches one car - that's it. Doesn't seem very effective.

simon.gross's picture
simon.gross
Activity Score 541

Wow. How many of the target would actually use this sort of chain-parking system? Five?

And it's bound to be vandalised. Lord I hope so.

It looks like work done just to win an award. I hope it doesn't.

sparky's picture
sparky
Activity Score 454

annoying for the consumer. maybe thats the point.....but i wouldnt like this.

beesting's picture
beesting
Activity Score 220

looks nice . but not effective.

to remove and put that parking chain back again, the car owner doesnt get down and does it himself. its the parking guard who does that.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

sarvashikshaabhiyaan.com? innit a bit long and clumsy to remember? the site ain't working by the way... explain!

testu_nagouchi's picture
testu_nagouchi
Activity Score 7

wouldn't it be cheaper just to hire real kids rather than go to the bother of printing cutouts?

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

speaking of which...and, pardon me if i'm wrong, the kid doesn't look like a cut-out figure to me. it looks like it's been photoshopped onto the picture.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The above mentioned creative team should go and attend some photoshop classes from Adobe. Or pick up an IDIOT GUIDE TO PHOTOSHOP at the nearby bookstore.

artiam's picture
artiam
Activity Score 123

maybe if they were used at mass parking lots like train stations or amusement parks, and the driver returned to find it in place

mikepants2005's picture
mikepants2005
Activity Score 504

What a load of shit! So every driver is going to put the chain back on the girl. My arse!

kant's picture
kant
Activity Score 130

why all the scam almost comes from India?

kristencastro's picture
kristencastro
Activity Score 16

weird. where is this girl placed? If she's at a random mall that has nothing to do with education, then the campaign is ineffective and poorly executed. Is this a print ad? If so, the copy needs to be re-written. Interesting concept and message, but strange execution.

gagan's picture
gagan
Activity Score 164

Good lord! What crap!

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