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Gillette Quickshave Excel: Razor

Gillette Quickshave Excel: Razor
Your rating: None Average: 8.9 (22 votes)

Agency: Ogilvy, Perú
Creative Director: Aldo Canchaya
Copywriter: Yacub Tabja, Jose A. Aguirre, Peter Butler
Art director: Patty Kishimoto

13 Comments

purplesimon's picture 481 pencils

Er, don't shave, use Gillette to wash your car windscreen?

Whatever the socioeconomic level, this doesn't work.

the_ashlands's picture 1396 pencils

i disagree...windshield washing may not have a direct connection with shaving but the foam does look a lot like shaving cream does it not? whatever gets people thinking about your product......

Justin's picture 176 pencils

I agree, theres no idea here. Nice device tho.

Lakshman Khude's picture 8 pencils

its nice and very easy coem out

popdistortion's picture 1612 pencils

Another way to intrude consumer lives with useless and inefficient advertising. Good medium for the wrong product.

thecharles's picture 104 pencils

I would steal that thing in about 2 seconds.

the_ashlands's picture 1396 pencils
Heads's picture 194 pencils

I bet I couldn't resist so long!

braindrain's picture 242 pencils

I've never seen anywhere near that kind of foam when using gas station squeegees. Looks more like a manufactured photo op to me.

Toro's picture 1013 pencils

What can be smoother than a windscreen?

Come on, guys. This is a very nice ad meant to be sent to the award shows. Nothing wrong with that. We all want some precious metal on our desk.

creativelefty's picture 50 pencils

Who cares if it's not realist. This is a fun and memorable way to promote your product. Nice job ;) I'd love one for my car!

Satria280471's picture 48 pencils

My hand is aching by just looking at that huge device. It's nice I have to admit it, just don't want to use it myself.

Idea is fragile

Guest's picture

I amazingly produced and presented this exact idea 3 months prior to this one at Vega S.A.University. Yours is even lazily in the exact same presentation format as mine. My name is Warren van Rooyen and the idea is staying in my portfolio. Your idea has been done, by me.

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