Gillete Mach3: Hairy elevator

Prefer it this way? 98% of women do too.

Upholstered elevators for Gillete Mach3.

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Directors: Cleber Rodrigo, Cristiano Canguçu
Photographer: Luis Moretti
Producer: Rafael Marques
Art Buyer: Silvana Santos
Account V.P: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan/Viviane Alves
Planner: Juliana Nappo
Project Manager: Francine Novo

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15 comments

Guest's picture
Guest

amazing!

Guest's picture
Guest

Unbeliveable simple and gorgeous

TommyO's picture
TommyO
1866 pencils

Nice. :-)

Guest's picture
Guest

Extremely simple and gorgeous.

atb2005's picture
atb2005
13567 pencils

I wouldn't call this gorgeous..lol It's nice though.

thedesignaddict's picture
thedesignaddict
5393 pencils

Fantastic. Original use of an otherwise over-used media. Memorable and evocative.

Guest's picture
Guest

i dont get it. please help us german ;)

curguy24's picture
curguy24
37 pencils

awesomenessssss!!!!!

Guest's picture
Guest

@German, the door represents the pubic area in which case is smooth

Guest's picture
Guest

wait @german. Didn;t notice that the whole lift has a hairy wallpaper.Its quite obvious now

Guest's picture
Guest

@Guest. Thx for helping me German. Now i got it ;)

Minerva Pinto's picture
Minerva Pinto
1394 pencils

Unique! I would personally be kind of freaked out in an elevator like that, but I can understand how it would make an impression.

raavigeorgian's picture
raavigeorgian
2444 pencils

works on one level...on second thoughts it forces the audience to face the door 'cause it's too ugly to face the interiors...

Guest's picture
Guest

Looks like shaved mud flaps of a girl. Opening and closing.

Guest's picture
Guest

Looks like shaved flesh curtains of a chic. Opening and closing!

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