The site: http://tools.giffgaff.com
giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More