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Tool hire

Agency: 
Published/Aired: 
February 2010
Description: 

The site: http://tools.giffgaff.com

giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.

Advertising Agency: Albion, London, UK
Creative Director: Nick Darken, Andre Moreira
Art Director / Copywriter: Teddy Keen

Comments (4)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

hehe quite funny, btw anybody knows what song do they use for the video?

xcreativity's picture
xcreativity
Activity Score 2374

im sure it'll create a massive buzz, thumbs up for this campaign

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

satrianee's picture
satrianee
Activity Score 3748

always enjoyed the britt sense of humor. nice presentation as well.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Only work in the UK and probably the US if it ever got there...

LeroyChristian's picture
LeroyChristian
Activity Score 392

hehe quite funny, btw anybody knows what song do they use for the video?

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