giffgaff: Tool hire

The site: http://tools.giffgaff.com

giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.

Advertising Agency: Albion, London, UK
Creative Director: Nick Darken, Andre Moreira
Art Director / Copywriter: Teddy Keen

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4 comments

2384 pencils

xcreativitySunday, February 14, 2010 - 03:22

im sure it'll create a massive buzz, thumbs up for this campaign

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

3758 pencils

satrianeeSunday, February 14, 2010 - 04:40

always enjoyed the britt sense of humor. nice presentation as well.

643 pencils

SpoonfeederxxxWednesday, February 17, 2010 - 02:16

Only work in the UK and probably the US if it ever got there...

406 pencils

LeroyChristianSaturday, April 24, 2010 - 11:00

hehe quite funny, btw anybody knows what song do they use for the video?

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