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giffgaff: Tool hire

The site: http://tools.giffgaff.com

giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.

Advertising Agency: Albion, London, UK
Creative Director: Nick Darken, Andre Moreira
Art Director / Copywriter: Teddy Keen

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4 comments

xcreativity's picture
xcreativity
2374 pencils

im sure it'll create a massive buzz, thumbs up for this campaign

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

always enjoyed the britt sense of humor. nice presentation as well.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Only work in the UK and probably the US if it ever got there...

LeroyChristian's picture
LeroyChristian
392 pencils

hehe quite funny, btw anybody knows what song do they use for the video?

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