Limited budget. Cluttered supermarket. Yet, Ghost Pops needs to grad shoppers attention.
Everyday shopping carts were rigged with motors and were remote controlled in the supermarket creating the illusion that Ghosts are pushing them around.
Agency: NET#WORK BBDO, Johannesburg, South Africa
Creative Director: Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Photographer: Brian Gibbs