Ghost Pops: Trolley

Ghost Pops: Trolley

Limited budget. Cluttered supermarket. Yet, Ghost Pops needs to grad shoppers attention.

Everyday shopping carts were rigged with motors and were remote controlled in the supermarket creating the illusion that Ghosts are pushing them around.

Agency: NET#WORK BBDO, Johannesburg, South Africa
Creative Director: Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Photographer: Brian Gibbs

Your rating: None Average: 8.7 (52 votes)

Comments

Submitted by backwords on Sun, 2006-07-23 14:56.

cool idea but it would be cooler if it had a white sheet around it

Submitted by Mayday on Sun, 2006-07-23 15:13.

Surprising idea! I like it very much.
But maybe is dangerous:
Can anybody make a formal complaint if it's
unpleasantly surprised by a "ghost cart" while
is doing the shopping?

Submitted by Mabakima on Sun, 2006-07-23 20:29.

Mayday, chill.

I like the idea. And to the one who suggested a white cloth draped over the cart, it's unnecessary. The consumer will make the connection with the product's name.

Submitted by MADE in the USA on Sun, 2006-07-23 17:27.

That is a great idea. funny, perfect for a ltd. budget.
\ ; )

Submitted by writergeekdez on Mon, 2006-07-24 16:40.

I wonder what the top speed was on one of those carts. Fun execution. Would love it if they had sound fx, too.

Submitted by mikelite on Tue, 2006-07-25 17:04.

wow, that's the first thing on this sight that I'm damn jealous I didn't think of. I would've loved to seen some video of it in action.

Submitted by restless (not verified) on Tue, 2006-08-01 01:52.

nice one ,, i really like + i dont think that its necessary to add white sheet or even sound effects only the barnd nam can do the work

Submitted by pinay (not verified) on Thu, 2006-08-17 02:50.

i would be surprised myself if i encountered one of those carts! it'll get my attention but will i remember the brand?

Submitted by saman on Tue, 2006-11-07 15:00.

Of course you remember the brand if you wont so maybe you are memento(christopher nolan movie).

Submitted by drunk dave on Tue, 2006-11-07 15:03.

I'm pretty sure 30 logos is enough to remember a brand. Good movie.

Submitted by justpassingby on Tue, 2006-11-07 15:56.

drunk dave, i believe that you work in SA. Maybe you can help?
Have you ever seen a car print ad that has clothes pegs in the ad? Apparantly something like that ran over there.
Does that ring a bell?

Submitted by drunk dave on Tue, 2006-11-07 16:17.

Sorry, not of hand. I'll ask around.

Submitted by justpassingby on Tue, 2006-11-07 16:18.

cheers, that would be great

Submitted by drizae on Fri, 2006-12-08 00:55.

Cheaper and maybe more effective idea was the TV program ad for "The invisible man" where there was a dog walking around the city with a leash in the air but noone attached.

Submitted by ooops on Mon, 2007-02-12 06:59.

Some minor accident crash of trolly could happen all time

Careful on those wines! Pheww...