Germanwings: Planemob
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The first airborne guerrilla campaign.
Advertising Agency: Lukas Lindemann Rosinski GmbH, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Michael Mackens
Copywriter: Tim Esser, Jan Hoffmeister
Illustrator: David Soukup, Hannah Ziegler, Sön Becker
Published: April 2010
15 Comments
Gosh that's a nice hit that's well played.
But...
1- The final message is nearly shown by the rear passenger. That's not much audience exposure.
2- They need tickets for around 5 people every time they want to pass the message to let's say 50 passengers. Isn't guerrilla meant to be cheap?
3- Can't the other airliner sue them?
Still I like it.
C'mon Lee, this is a viral video, you do not have to fly 5 people every time you want to transmit this message.
Its is not for those peaople on the plane ..... god damit
its a videoclip on youtube and others website like this so more and more people c. npot only 50 passengers ....
Aha!
hard to say neither "campaign" nor "guerrilla"... it's more like a joke among friends. just a few laughter, no effect at all..
http://www.youtube.com/watch?v=kwM8bQ7Sk-A
check the clicks. that's within 3 days. no effect?
you have no clue whatsoever of viral power do you?
this is great. it is not about the three persons in the back rows.
the video sent via mail is way more worth than 5 easyjet tickets for maybe 300 Euros.
whatever the comments above, all i wanna' say that it's fucking great to see something like this.
perhaps the most effective ad after that British Airways in-cinema theater "2 for 1" ad.
they showed me a picture & i laughed
dignity has never been photographed
this is not guerrilla, but could prove to be a nice viralfilm... not sure if people would send it around, but I think its a nice go anyway!
repect
3 illustrators....wtf?
going to the bathroom is not free on some airlines?!
LOL...have u ever heard about sense of humor?...welcome to advertising
Awesome gorgeous
Lol its cheap:
5 Persons 2 Way tickets makes: 2X5(39)= 390 Euro
reg. PR Kampagne same clicks: 94000 Euro
So its fucking cheap !