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Published/Aired: 
July 2008
Description: 

Brief:
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Ambient advertisment created by Ogilvy, Germany for German Foundation for Monument Protection, within the category: Public Interest, NGO.

My cathedral needs your help.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

Comments (19)

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Highest Rated

hippiehi's picture
hippiehi
Activity Score 14

It made my day :)

the Pun-isher's picture
the Pun-isher
Activity Score 228

wow!!This kicks ass...
Every now and then I feel inspired checking out this website. Today is one of those days

How can I learn from you guys????

peak900's picture
peak900
Activity Score 211

perfect.

alenq's picture
alenq
Activity Score 109

Bravo!

17years old.'s picture
17years old.
Activity Score 16

nice!!!

funky_frogii's picture
funky_frogii
Activity Score 2536

VERY VERY GOOOOD.........COOOOOOOOL

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

M´AD MAX's picture
M´AD MAX
Activity Score 195

excellent. nice work guys

Wordnerd's picture
Wordnerd
Activity Score 6692

yeah, this is truly great stuff

imgns's picture
imgns
Activity Score 68

Cooooooool, i so love this!!!!!!!!!!! so great. i actually have tears of joy, so efective. :D

thirty6chambers's picture
thirty6chambers
Activity Score 1464

sweeet

360 grados's picture
360 grados
Activity Score 305

very nice!!!!

ackattak's picture
ackattak
Activity Score 396

Flawless!

Frits Harkema's picture
Frits Harkema
Activity Score 713

You should start with Solution, then Brief.

marcomfouad's picture
marcomfouad
Activity Score 204

Very good.

floydeepurple's picture
floydeepurple
Activity Score 349

winner!!!

hippiehi's picture
hippiehi
Activity Score 14

It made my day :)

17years old.'s picture
17years old.
Activity Score 16

makes people think as well as react. good
stuff!

priyanthavij's picture
priyanthavij
Activity Score 66

great!

lishoyg's picture
lishoyg
Activity Score 73

beautiful.....

stitchy's picture
stitchy
Activity Score 779

WAAAAAWWWWWWWWWWW

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