German Foundation for Monument Protection: Begging sculptures

My cathedral needs your help.

Brief:
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

19 comments

the Pun-isher's picture
the Pun-isher
228 pencils

wow!!This kicks ass...
Every now and then I feel inspired checking out this website. Today is one of those days

How can I learn from you guys????

peak900's picture
peak900
211 pencils

perfect.

alenq's picture
alenq
109 pencils

Bravo!

17years old.'s picture
17years old.
16 pencils

nice!!!

funky_frogii's picture
funky_frogii
2536 pencils

VERY VERY GOOOOD.........COOOOOOOOL

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

M´AD MAX's picture
M´AD MAX
195 pencils

excellent. nice work guys

Wordnerd's picture
Wordnerd
6662 pencils

yeah, this is truly great stuff

imgns's picture
imgns
68 pencils

Cooooooool, i so love this!!!!!!!!!!! so great. i actually have tears of joy, so efective. :D

thirty6chambers's picture
thirty6chambers
1464 pencils

sweeet

360 grados's picture
360 grados
305 pencils

very nice!!!!

ackattak's picture
ackattak
396 pencils

Flawless!

Frits Harkema's picture
Frits Harkema
713 pencils

You should start with Solution, then Brief.

marcomfouad's picture
marcomfouad
204 pencils

Very good.

floydeepurple's picture
floydeepurple
349 pencils

winner!!!

hippiehi's picture
hippiehi
14 pencils

It made my day :)

17years old.'s picture
17years old.
16 pencils

makes people think as well as react. good
stuff!

priyanthavij's picture
priyanthavij
66 pencils

great!

lishoyg's picture
lishoyg
73 pencils

beautiful.....

stitchy's picture
stitchy
779 pencils

WAAAAAWWWWWWWWWWW

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