Georgian Bay: Stop the Drop

On the morning of Saturday, June 29th, visitors to Killbear Provincial Park’s Day Use Beach were greeted by an unusual sight – over 2000 bottles seemingly spat up on the shore, each containing a message from Georgian Bay itself: that something must be done about Lake Huron’s dropping water levels before it’s too late.

Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Alisa Pellizzari
Account Services: Sean Whelan, Sarah Chan
PR: Elevator Communications
Experiential: Smak Media and Promotions


morse's picture
16609 pencils

I hope those bottles not picked up by people were collected.

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mmackinven's picture
1608 pencils

It's funny that their attempt for conservation, is to litter the beach. Doesn't look like 2000 people would have visited the beach either.

kleenex's picture
36280 pencils

I want to agree with you.

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