Georgian Bay: Stop the Drop

On the morning of Saturday, June 29th, visitors to Killbear Provincial Park’s Day Use Beach were greeted by an unusual sight – over 2000 bottles seemingly spat up on the shore, each containing a message from Georgian Bay itself: that something must be done about Lake Huron’s dropping water levels before it’s too late.

Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Alisa Pellizzari
Account Services: Sean Whelan, Sarah Chan
PR: Elevator Communications
Experiential: Smak Media and Promotions

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3 comments

morse's picture
morse
15972 pencils

I hope those bottles not picked up by people were collected.

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mmackinven's picture
mmackinven
1602 pencils

It's funny that their attempt for conservation, is to litter the beach. Doesn't look like 2000 people would have visited the beach either.

kleenex's picture
kleenex
29411 pencils

I want to agree with you.

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