In Mexico, 8 million children can't eat even a piece of bread.
Advertising Agency: Expok, Mexico
Creative Director / Copywriter: Luis Martínez
Art Director: Yahaira Rosas
Executive Producer: Edgar López
Released: November 2007
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4 Comments
www.danielglezmilan.blogspot.com
¿Por qué no mejor mandarles el pan a los niños pobres en lugar de hacer semejante (y muy mala) activación?
:(
www.danielglezmilan.blogspot.com
because of the feeling, ppl waste more food, what a great idea!
from guangzhou/canton china
The more I see ads like this, the more I start to think that the infamous National Lampoon cover (Either you buy this issue or we shoot the dog) did the conceit so much better.
:: sigh :: This thing is a lovely gesture, but that's about it.
Oh! Come on! Give the money or send the bread? That's charity! We're talking about ads, and this is a good one, an awakener of consciousness. And if you read, the target was a very specific segment: The Nutrition Conference, so I was thinking about the quorum: companies, institutions, governance. I think it's the right action for the right people.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com