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Genesis Pro Gym: Tae Kwon Do belt

Genesis Pro Gym: Tae Kwon Do belt
Your rating: None Average: 3 (11 votes)

Advertising Agency: Ogilvy One, Santiago, Chile
Creative General Director: Juan Pablo Riesco
Creative Director / Copywriter: Javier Zárate
Art Director: Jorge Llewelyn
Photographer: Paulo Rojas

8 Comments

FarFromFlorida's picture 106 pencils

what is the idea here? I am REALLY curious. - That you wrap a black belt around a tree because...? Because...? Well because a belt can be wrapped around stuff? I don't think that I have ever seen an ambient solution that was further away from the product. Only good thing here is the top photo.

ivan's picture

I think that's it. But it's still better than the average poster that just says: "Tae Kwon Do classes every Friday"

jdstr8's picture 66 pencils

i think it means to show that if you take TKD then you will become strong like the tree. it's simple, easy and pretty cool.

-an opinion, assimilated, is one wasted.

wolfson's picture 89 pencils

trucho

mrwolf

picopalqlea's picture 983 pencils

truchos of the world...

Tincho's picture 1099 pencils

In Argentina they would be stolen. Wouldnt last one minute.

En Argentina se los robarían. No durarían ni un minuto.

nice gaijin's picture 815 pencils

hahaha they tied the belts wrong.

white widow's picture 133 pencils

Shuuuta la wea trucha compadre. Los flaites lo usariín para ahorcar gente en el centro. wena idea!

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