Genesis Pro Gym: Tae Kwon Do belt

Genesis Pro Gym: Tae Kwon Do belt

Advertising Agency: Ogilvy One, Santiago, Chile
Creative General Director: Juan Pablo Riesco
Creative Director / Copywriter: Javier Zárate
Art Director: Jorge Llewelyn
Photographer: Paulo Rojas

Your rating: None Average: 3 (5 votes)

Comments

Submitted by FarFromFlorida on Mon, 2008-04-28 03:51.

what is the idea here? I am REALLY curious. - That you wrap a black belt around a tree because...? Because...? Well because a belt can be wrapped around stuff? I don't think that I have ever seen an ambient solution that was further away from the product. Only good thing here is the top photo.

ivan's picture
Submitted by ivan on Mon, 2008-04-28 06:49.

I think that's it. But it's still better than the average poster that just says: "Tae Kwon Do classes every Friday"

Submitted by jdstr8 on Mon, 2008-04-28 08:12.

i think it means to show that if you take TKD then you will become strong like the tree. it's simple, easy and pretty cool.

Submitted by jjad on Mon, 2008-04-28 06:19.

trucho

Submitted by picopalqlea on Mon, 2008-04-28 11:09.

truchos of the world...

Submitted by Tincho on Mon, 2008-04-28 12:37.

In Argentina they would be stolen. Wouldnt last one minute.

En Argentina se los robarían. No durarían ni un minuto.

Submitted by nice gaijin on Mon, 2008-04-28 12:57.

hahaha they tied the belts wrong.

Submitted by white widow on Mon, 2008-04-28 20:45.

Shuuuta la wea trucha compadre. Los flaites lo usariín para ahorcar gente en el centro. wena idea!