Gel Lubricant: Elevator

Gay Pride Parade - Come out to see

Advertising Agency: Euro RSCG, Brazil
Creative Director: Jader Rossetto
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra

Comments

Submitted by CC3 on Tue, 2007-11-13 09:48.

So everyone who comes out of the elevator (closet) is supposed to be gay?
Interesting idea, the execution is suspect though.

Try not. Do or do not. There is no try.

Submitted by bknowlden on Tue, 2007-11-13 10:27.

Good.
--
brandon

Submitted by daniel ieraci on Tue, 2007-11-13 10:49.

Hilarious! I can however see that there might be issues with people who wouldn't take so kindly to the joke...

Submitted by Salet on Tue, 2007-11-13 12:10.

Thinking the same thing. I like it, but if it were in America someone would sue. I don't know how people are about this in Brazil.

Submitted by basuca on Tue, 2007-11-13 17:24.

como diria scooby-doo, fan-fan-fantASSMAA!!!

Submitted by muxa on Tue, 2007-11-13 17:27.

A lot of brazilians would not admit to be called as gay. Anyway, it's a false work.

Submitted by ispeak on Wed, 2007-11-14 02:19.

Doesnt do much.. if it takes so much to think... Could have been much better if played on the route of 'disguise'... I believe.

Submitted by dynatop on Wed, 2007-11-14 02:40.

can't catch the point:(

from guangzhou/canton china

Submitted by emailer on Wed, 2007-11-14 05:56.

cool!

Submitted by Barcode on Fri, 2008-01-04 07:14.

N I C E :D