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Gel Lubricant: Elevator

Gel Lubricant: Elevator
Your rating: None Average: 6.5 (15 votes)

Gay Pride Parade - Come out to see

Advertising Agency: Euro RSCG, Brazil
Creative Director: Jader Rossetto
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra

10 Comments

CC3's picture 742 pencils

So everyone who comes out of the elevator (closet) is supposed to be gay?
Interesting idea, the execution is suspect though.

Try not. Do or do not. There is no try.

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Good is the enemy of great.

bknowlden's picture 3676 pencils

Good.

daniel ieraci's picture 335 pencils

Hilarious! I can however see that there might be issues with people who wouldn't take so kindly to the joke...

Salet's picture 288 pencils

Thinking the same thing. I like it, but if it were in America someone would sue. I don't know how people are about this in Brazil.

basuca's picture 48 pencils

como diria scooby-doo, fan-fan-fantASSMAA!!!

muxa's picture 602 pencils

A lot of brazilians would not admit to be called as gay. Anyway, it's a false work.

ispeak's picture 92 pencils

Doesnt do much.. if it takes so much to think... Could have been much better if played on the route of 'disguise'... I believe.

dynatop's picture 212 pencils

can't catch the point:(

from guangzhou/canton china

emailer's picture 71 pencils

cool!

Barcode's picture 14 pencils

N I C E :D

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