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Garnier Ultralift: The reverse campaign

Did you get just a few years younger?

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Sophie Norman
Copywriter: Nathalie Delchambre
TV Production: Martine Levy-Lambrechts, Alexis Van Calster
Production house: MIB, Filip Vangeffelen
Published: June 2010

10 comments

Akiff's picture
Akiff
88 pencils

Love it !

ronstr's picture
ronstr
140 pencils

fantastic!

morse's picture
morse
16413 pencils

Very good idea indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tytpol's picture
tytpol
776 pencils

Really like it!

kleenex's picture
kleenex
32266 pencils

The campaign idea works for me

suresh90's picture
suresh90
620 pencils

awesome :)

fotdot's picture
fotdot
673 pencils

Interesting approach.

krikato's picture
krikato
62 pencils

I love the campain in Radio and Tv, but in Magazines...I don`t know

CommandZ's picture
CommandZ
2484 pencils

Well done, bravo!

samcabodi's picture
samcabodi
7 pencils

Mmm...

Sounds like a good concept to me, but not a good idea.
I mean, it makes you go years behaind, and makes you feel younger, so... actually you wouldn't need the product!

Sounds to me like the target cannot be met!

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