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The reverse campaign

Agency: 
Published/Aired: 
June 2010
Description: 

Ambient advertisment created by Publicis, Belgium for Garnier, within the category: Health.

Did you get just a few years younger?

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Sophie Norman
Copywriter: Nathalie Delchambre
TV Production: Martine Levy-Lambrechts, Alexis Van Calster
Production house: MIB, Filip Vangeffelen

Comments (10)

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Highest Rated

Akiff's picture
Akiff
Activity Score 88

Love it !

Akiff's picture
Akiff
Activity Score 88

Love it !

ronstr's picture
ronstr
Activity Score 140

fantastic!

morse's picture
morse
Activity Score 17660

Very good idea indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tytpol's picture
tytpol
Activity Score 777

Really like it!

kleenex's picture
kleenex
Activity Score 46787

The campaign idea works for me

suresh90's picture
suresh90
Activity Score 620

awesome :)

fotdot's picture
fotdot
Activity Score 673

Interesting approach.

krikato's picture
krikato
Activity Score 62

I love the campain in Radio and Tv, but in Magazines...I don`t know

CommandZ's picture
CommandZ
Activity Score 2498

Well done, bravo!

samcabodi's picture
samcabodi
Activity Score 9

Mmm...

Sounds like a good concept to me, but not a good idea.
I mean, it makes you go years behaind, and makes you feel younger, so... actually you wouldn't need the product!

Sounds to me like the target cannot be met!

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