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The reverse campaign

Agency: 
Published/Aired: 
June 2010
Description: 

Did you get just a few years younger?

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Sophie Norman
Copywriter: Nathalie Delchambre
TV Production: Martine Levy-Lambrechts, Alexis Van Calster
Production house: MIB, Filip Vangeffelen

Comments (10)

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Highest Rated

samcabodi's picture
samcabodi
Activity Score 7

Mmm...

Sounds like a good concept to me, but not a good idea.
I mean, it makes you go years behaind, and makes you feel younger, so... actually you wouldn't need the product!

Sounds to me like the target cannot be met!

Akiff's picture
Akiff
Activity Score 88

Love it !

ronstr's picture
ronstr
Activity Score 140

fantastic!

morse's picture
morse
Activity Score 17397

Very good idea indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tytpol's picture
tytpol
Activity Score 777

Really like it!

kleenex's picture
kleenex
Activity Score 44165

The campaign idea works for me

suresh90's picture
suresh90
Activity Score 620

awesome :)

fotdot's picture
fotdot
Activity Score 673

Interesting approach.

krikato's picture
krikato
Activity Score 62

I love the campain in Radio and Tv, but in Magazines...I don`t know

CommandZ's picture
CommandZ
Activity Score 2498

Well done, bravo!

samcabodi's picture
samcabodi
Activity Score 7

Mmm...

Sounds like a good concept to me, but not a good idea.
I mean, it makes you go years behaind, and makes you feel younger, so... actually you wouldn't need the product!

Sounds to me like the target cannot be met!

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